PUEBLO ARTS ALLIANCE: NEW NAME, SAME FOCUS
PUEBLO, Colo.—September 4, 2013—The board of the Pueblo Performing Arts Guild announces the renaming of its organization to the Pueblo Arts Alliance. This name change – and new logo – went into effect Sept. 1. The organization’s mission and vision will not change.
Susan Fries, executive director, Pueblo Arts Alliance, said “The renaming of the organization comes at a time when we serve a much more diverse base of artists, businesses and community members than we did eight years ago. Our mission of promoting the production, enjoyment and collaboration of the arts in Pueblo for the purposes of economic development and increased quality of life in Pueblo will not change. Our new tag line, which aptly describes what we do, is Engaging Arts, Business, Community.”
Said Michael Cox, president of the board, Pueblo Arts Alliance, “This name change comes in response to the growing success of engaging and representing a broader audience. Our new name reflects our values of arts diversity, business collaboration and community support. The bylaws, mission, strategic plan, organizational values and vision of the organization will remain firmly in place.”
The Pueblo Arts Alliance will continue to offer high quality programming, administration of the state-certified Creative District – the Pueblo Creative Corridor, as well as marketing of Pueblo’s First Friday Art Walk, Street Beat Arts Festival, Yule Love It Downtown, Backstage Pass and more.
Added Fries, “The new logo reflects the industry of art in Pueblo and the history of its town – steel. And, it incorporates the paintbrush stroke from the Creative Corridor logo and breaks from tradition in that it is available in six colors: black, purple, red, orange, green and blue.”
About Pueblo Arts Alliance
Pueblo Arts Alliance promotes the production, enjoyment and collaboration of the arts for the purposes of economic development and an enriched quality of life in Pueblo.
About the Creative Corridor
In June 2013, Pueblo joined the ranks of state-certified Creative Districts. The goal of the certification is to help Creative Districts achieve the administrative structure, funding streams, community engagement process, strategic plan and staff structure that provide both immediate sustainability and opportunities to evolve. In January 2013, Gov. Hickenlooper announced that Pueblo had been selected as one of only two recipients for the 2013 Governor’s Arts Award. The annual award recognizes a Colorado town or city for their collective efforts to enhance their community and economy through strategic use of the arts.
The Creative Corridor is focused around the three historic city centers of Pueblo: Downtown Main Street, Union Avenue Historic District and the Mesa Junction. Each retains its uniqueness while collaborating for maximum effectiveness. The Creative Corridor was formed with a partnership of Pueblo Arts Alliance (formerly Pueblo Performing Arts Guild), Pueblo Urban Renewal Authority and City of Pueblo to attract artists, creative entrepreneurs and visitors as a strategy to infuse new energy and innovation and enhance the economic and civic capital of the community. Pueblo Arts Alliance is the administrator of the Corridor and is responsible for facilitating meetings, communicating with the Corridor volunteers, strategic planning, meeting state requirements for technical support, data collection and reporting. For information on the Pueblo Creative Corridor, follow on www.facebook.com/PuebloCreativeCorridor or call 855-543-2430.