FOR IMMEDIATE RELEASE:
Friday, November 4, 2016
PUEBLO, Colo. — A reception to honor the artists and partners who made possible the Pueblo Chile mural at Arts Alliance Studios will be held at 4 p.m. on November 12. Second Saturday Open Studios activities will commence at 5 p.m. Arts Alliance Studios occupies the historic building at 107 South Grand Avenue that was previously Fred’s Paint & Wallpaper.
The mural features the official Pueblo Chile brand with original artwork by accomplished Pueblo artist Teresa Vito. Vito collaborated with Pueblo native Michael Strescino to recreate the brand on the wall.
Vito was commissioned by Pueblo County Economic Development in 2015 to create two paintings for a Pueblo Chile Pepper brand. One is of Pueblo Chile Farmland on the Saint Charles Mesa looking west towards Greenhorn Mountain, and the other is a close-up painting of a Pueblo Chile Pepper plant. These two paintings were the bases of the design, which was completed by El Pueblo Museum Director Dawn DiPrince.
The Pueblo Chile logo was developed in 2015 by Pueblo County Economic Development and the Pueblo Chile Growers’ Association to create a unified, recognizable brand and certification process for the chile grown in Pueblo County, Colorado, from Rocky Mountain sunshine and Colorado water.
Pueblo Arts Alliance is only the third owner of the building at the intersection of City Center and Grand Avenue, which was built in 1891 and was recently awarded Historic Landmark Designation. Originally built to provide housing and retail to the expanding railway and steel operations in the city, the building now provides studio space for over forty creatives to work downtown.
“Fred” from the former sign for Fred’s Paint & Wallpaper was preserved in the design and can now be seen “painting” the new mural.
Daniel Levinson, Executive Director of Pueblo Arts Alliance, said: “The building is situated at a historic intersection. By painting a mural of the Pueblo Chile here, we are connecting people to a significant cultural icon while preserving its representation for the future. We’re happy to reinforce this brand by tapping into the creative genius of our artists!”
Partners in this project include Pueblo County Economic Development, Pueblo Chile Growers’ Association, City of Pueblo Historic Preservation Commission, Colorado Department of Agriculture, Pueblo Arts Alliance and the Greater Pueblo Chamber of Commerce.