Description of Project:
This is an open call to artists and graphic designers working in Pueblo, CO. The city encourages the creative adaptation of an existing crosswalk. For the pedestrian and driver alike, the opportunity to experience art in a unique setting is a valuable asset to the city. It will also act as a tourist attraction entering the city from the highway. The artwork will be incorporated into a community-wide project to paint a designated crosswalk.
An honorarium of $2000 will be paid to the selected artist/designer. This amount includes the following requirements: 4 concept designs for intersection, attendance at concept design meeting with selection committee and community members, revisions made to accepted concept designs and production of final digital files and/or artwork. Fabrication of stencils as well as the installation of art to the crosswalk will be managed by the project partners and is separate from the honorarium.
Location of project: the intersection at Main st. and City Center Dr. There are four crosswalks at this site. One of which must incorporate the word ‘Pueblo’ and chilies in the crosswalk.
Guidelines for Concept Designs/Artwork:
- The art crosswalk shall be painted within the lines of the transverse crosswalk bars with a 6”gap between the white crosswalk bar and the artwork.
- Artwork and material shall be non-reflective.
- Artwork shall not resemble or be considered a traffic control device and shall not use text or any symbol that mimic’s official traffic control device.
- Artwork shall not contain advertising.
- Artwork shall be two dimensional.
- Line art is preferred over complicated designs.
- The artwork is to have contrast to facilitate pedestrian safety. The design should feature no more than 2 colors. Paint colors are to be solid. If a color shade is to be incorporated it will be considered as a color.
- Color and/or black & white designs are welcome (colors available are red, yellow, green, blue, pink, white and black).
- The artwork should work well both day and night, and draw inspiration from Pueblo’s history/heritage and cultural niche as an arts district with theaters, museums, bookstores, galleries, and performance venues.
- Submit four (4) concept designs total. One for each crosswalk.
- One of the designs must include the word, “Pueblo”; this needs to be small and on a pedestrian scale. This will be the East crosswalk facing the highway. The text should not be intended to be read by motorists as this could cause a distraction. On this same crosswalk, green chilies need to be integrated into the design.
- Images submitted should be 72 dpi, no more than 1200 pixels at longest dimension.
- Send files as jpg or pdf.
- Images showing the crosswalk art should be clear, detailed and scaled.
- Include text descriptions in design only if necessary.
The City requires the material used for the artwork to be is a Methyl Methacrylate (MMA) resin system, referred to as “paint” for the purposes of this document. It is a plural component, liquid applied MMA and catalyst, capable of full cure in a wide range of temperatures without requiring external heat sources. The material is an anti-skid product that can be applied to either concrete or asphalt using two different methods: mixed resin/aggregate method or spray/broadcast aggregate method. Colors available are red, yellow, green, blue, pink, white and black. Currently the approved product is Color-Safe® Pavement Marking and Anti-Skid Surfacing by Transpo Industries, Inc.
Deadline for artist submissions: Monday, September 26
*** Notification of artist selection and commencement date of project: TBD ***
To be considered for this project: please submit concept designs, cover letter (describing interest in the project), resume, photos of past work (and/or link to website) and contact information to Margaret Ward-Masias:
email@example.com OR mail application materials to:
Pueblo Downtown Association
503 N. Main St., Ste 652
Pueblo, CO 81003
Project Partners: City Center Partnership | City of Pueblo- Transportation Department Planning and Community Development | Pueblo Downtown Association | Pueblo Arts Alliance